If you own or operate a business today, then, chances are, social media marketing plays a critical role in determining how successful your company is. Over the past decade, social media marketing and advertising has taken the business world by storm. Over 3.6 billion people use social media around the world in 2021, and experts suggest this number is going to grow to a staggering 4.41 billion in 2025.
Although the social media marketing industry holds a significant amount of promise, the fact that so many brands rely on it means that it can be incredibly difficult for companies to establish a strategy that helps them effectively stand out from the crowd. As a result, brands will often deploy numerous social media marketing approaches in a haphazard way, which leads them to get distracted and lose sight of their original goal. While some of these approaches may result in short term gains, this ad hoc approach to social media marketing will result in decreased productivity in the long run and a lower likelihood that a company will meet its goals.
Does this sound like you? Here are some tips to consider when crafting and implementing your social media marketing strategy:
1. Clearly understand your objectives: Many brands will create profiles on an array of social media platforms in order to expand their following. But, doing this can spread your team’s resources thin and prevent you from optimizing on the platforms that are most likely to deliver you positive results. Before you create any social media accounts, first think through what you want to achieve through your social media marketing efforts. Do you want to direct your users to a sales page? Do you want to build relationships with influencers? Once you are able to answer these questions, you will have a better sense of what strategic efforts you should implement to reach your goals.
2. Use the right social media networks: Not all social media platforms were created equal. Each network has a unique voice and requires a specific set of methods to be used in order to generate success. As you are crafting or refining your social media strategy, consider which of these networks is most relevant to your target audience. Based on this, identify the most effective ways for engaging with these audience segments on your given social media platforms. Also, remember, trends are important, but not every trend will fit you! Don’t waste your time using social media platforms or methods that don’t serve your objectives and help you engage with your target audience.
3. Develop engaging content: Just because you built it, does not mean they will come. If you want to cut through the noise and build long-term, engaging relationships with your target audience, you’re going to need to develop engaging content that can easily be shared and digested.
4. Measure: If you aren’t monitoring how effective your social media marketing efforts are, then you are never going to understand what is working and what isn’t. In addition, you should constantly be measuring your ROI. If you feel as if you need to adjust your social media strategy, first do competitive research and then make adjustments. Don’t shift your strategy without first reviewing the data.
Social media marketing is critical to promoting your brand’s name and values in the digital sphere. In order to have a strong impact, you need to have a content plan that suits your business and stick to the plan with focus and consistency. Qilio – the all new content marketing app helps you solve your niche content problems for your social media.