Twitter has recently released its whole algorithm open-source. That means the code is available for public to know how it ranks or suggests tweets in the feed/or twitter timeline.
Here are 5 key take aways from Twitter algorithm
1. Likes are weighted most than any other engagement factors.
Likes weight 30x, Retweets, 20x and replies only 1x
1. Focus on likes
Each type of engagement & how it can boost your tweets
• Like 30x
• Retweet 20x
• Trusted circle 3x
• Image/video 2x
• Twitter blue 2-4x
• Replies 1x pic.twitter.com/LeN4fKXIhP— Sohaib Albadawee (@albadawee) April 3, 2023
2. Negative indicators:
- Link only tweets without any pre-text for your link posts
- tweets that get unfollows from your followers
- tweets that get mutes from your followers
3. Twitter Blue subscription plays “some” significance:
Twitter Blue subscription carries very minimal weightage
3. Every tweet gets ranked.
Twitter uses these parameters:
• Users' interaction with your content.
• Users' interest in your topic.
• Twitter Blue subscription.
• If you are Elon Musk. pic.twitter.com/f8yHRehovi
— Sohaib Albadawee (@albadawee) April 3, 2023
4. More followers than following:
Profile with more followers than following ratio
5. Follower/following ratio matters
More following than followers will hurt you.
Don't start mass unfollowing, you will get shadowbanned. pic.twitter.com/BfZsrmQ5tt
— Sohaib Albadawee (@albadawee) April 3, 2023
5. News and Trending content carrier more weightage:
Twitter is the go to place when it comes to news and trending content. There is no other social media platform to go for breaking news. So news and trending content carry some additional weightage.
6. Hijacking trends = growth
Timing is everything, Twitter boosts:
• Trends
• Media
• News pic.twitter.com/tYl4nIpza1— Sohaib Albadawee (@albadawee) April 3, 2023