Content marketing doesn’t cost you advertising dollars like the traditional search or social media ad buys. But it doesn’t mean it is cheap. Content marketing takes time and consistency in your efforts. You need to allocate time for consistently creating and sharing quality content in places where your prospects hang out.
Content marketing doesn’t yield you instant results. But it yields you results in a slow and steady basis which takes more time than the advertising methods. If you consider time equals money then content marketing is costlier than the other marketing methods. But over the period of time, content marketing methods yield you fresh leads on consistent methods and in turn sales when you have a proper channel set up to turn those leads into your customers. The whole set up takes time and effort before you can start seeing results.
Simply put content marketing ROI can be simplified as content + time = money