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The Good and Bad about Subdomains for SEO

Sub domain example from IONOS

Are Subdomains Bad for SEO?

If you’ve ever seen a website URL that goes something like something.website.com, then you’ve come across a subdomain. These are fantastic for organizing larger websites, such as separating different kinds of services or creating special user areas. Subdomains are often used to make navigating and organizing a website easier, but they can also be used for search engine optimization.

In this quick post, we’ll take a look at subdomains and if they’re good or bad for SEO.

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Why subdomains can be good for SEO:

Subdomains are great for helping you organize content. You can also use keywords for your subdomains to make them more noticeable by Google. For instance, you can target various keywords and topics with a subdomain like shop.company.com or location.website.com. These subdomains are ranked in the same way as websites by Google, which is why they can be a great way to extend your existing SEO score.

Why subdomains can be bad for SEO:

However, some people believe that subdomains can confuse the website crawlers that are used to index websites on Google. This means that they are treated as entirely different entities and they will not be considered a part of your website. In addition, subdomains typically have duplicate content, especially if it’s organized like location1.company.com, location2.company.com, and so on. This can actually harm your SEO score because you’re repeating the same content.

In general, subdomains do come with some advantages, but it requires technical expertise and SEO knowledge to utilize properly. If you make a mistake, it could end up ruining your website’s existing SEO rankings.

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